Rochelle Graham-Campbell is an accomplished entrepreneur, speaker, and trailblazer in the natural hair, e-commerce, and digital media industries. As CEO and Co-Founder of Alikay Naturals™ — a luxury, organic hair and skincare brand — and its parent company Black Onyx World, LLC, she leads a multi-million-dollar empire built on vision, innovation, and excellence.
In 2009, Rochelle was a college student newly embracing her natural hair journey, searching for effective, chemical-free products. When she couldn’t find what she needed, she created her own — inspired by herbal knowledge passed down from her grandmother in Jamaica.
Through hands-on testing in her kitchen, she developed formulas that transformed her hair. As one of the early YouTube vloggers documenting her natural hair journey, her audience quickly noticed — and demand for her products led to the birth of Alikay Naturals™.
A graduate of the University of South Florida with a B.S. in Business Marketing, Rochelle combined education with bold entrepreneurship. Self-employed since age 20, she turned a $100 investment into a globally recognized, debt-free brand now sold in major retailers like Target, Walmart, and CVS, plus 150+ independent stores across 26 countries, including Dubai, Canada, and Nigeria.
She is widely recognized as a pioneer in the natural hair movement and has been featured in The New York Times, Forbes, Essence, Black Enterprise, and Hype Hair.
Through Black Onyx World, LLC, Rochelle leads purpose-driven initiatives, including:
Her mission is to educate, empower, and encourage women to take control of their lives and build success on their own terms.
With a digital community of over 250,000 supporters and more than 16 million YouTube views, Rochelle’s influence in beauty and business is undeniable. She is a sought-after speaker known for powerful talks on entrepreneurship, branding, and women’s empowerment.
In 2011, she coined and trademarked The L.O.C. Method™, now a widely used term in the haircare industry.
Beyond her work as a self-made mogul, Rochelle is a proud wife and mother who enjoys traveling the world and experiencing new cultures with her family.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Elit rutrum ut cras natoque proin nunc, lobortis massa semper bibendum nisl.
